ShadyVEU - Klaviyo Account Audit

Email & SMS Marketing Analysis

Account: ShadyVEU (shadyveu.com) Eyewear & Accessories March 2026 [email protected]
Revenue Opportunity

Your email channel is leaving $17,500+/yr on the table

We found 6 quick wins that can double your email & SMS revenue within 90 days — without adding a single new subscriber. Your foundation is strong. The fixes are straightforward.
✓ Break-even in the first month at just $617/mo in added revenue
$7.4K
Current Annual
→
 
$25K+
Projected (6mo)
51.2%
Avg. Open Rate
✓ Above industry avg
+
0.6%
Avg. Click Rate
✗ 4x below industry avg
=
The CTA is the problem, not the subject line
People open your emails but don't click. The call-to-action is likely below the fold or not compelling enough. Fix the CTA → fix the revenue.
Low-Hanging Fruit — Immediate Revenue Impact
Fix Now
⚠
Fix Abandoned Checkout Bounce (36%)
1,702 emails are bouncing on every checkout abandonment send. This is actively destroying your sender reputation across ALL emails.
Saves deliverability across entire account
Fix Now
📈
Move CTAs Above the Fold
51% open → 0.6% click means readers see nothing worth clicking. Redesign templates to put the primary button and offer above the fold.
+$1,600/yr from campaigns alone
Quick Win
✉
Add a Founder Email to Welcome Series
Welcome Email 1 drives $2,058 alone (10.1% click rate — best in account). Add a personal founder story email at position 2.
+$400–$1,000/yr from welcome flow
Build
🔁
Multi-Step Flow Upgrades
Browse Abandonment needs a 3rd email with incentive. Abandoned Checkout should add SMS. Post-Purchase should cut from 6→4 emails and add cross-sell.
+$2,000–$4,000/yr across flows
Build
💰
Missing Money Flows
No Back-in-Stock, Cross-Sell, Review Request, or Price Drop flows. Each one typically adds $500–$2,000/yr on autopilot.
+$2,000–$8,000/yr new flow revenue
Quick Win
📊
Suppress 14,000+ Dead Profiles
93% of your Shopify Subscribers list is unengaged. Suppressing these will immediately boost inbox placement for the 1,100 people who actually buy.
Better inbox placement + lower Klaviyo costs
Flow Revenue Snapshot — Where The Money Is

✓ Working — Protect & Optimize

Welcome Series (Email)
10.1% click rate — best in account. Email 1 = $2,058 of $2,076.
$2,076/yr
SMS Welcome Flow
25.9% click rate. SMS 1 alone = $1,231. SMS outperforms email on CTR.
$1,253/yr
Browse Abandonment
2.4% click rate. Both emails convert. Add a 3rd with incentive.
$819/yr

✗ Broken — Fix or Rebuild

Abandoned Checkout (Email)
36% bounce rate on Email 1. Destroying sender reputation.
$791 ⚠
Customer Winback
3.5% open rate, 0.08% click. Sending to 5,934 dead profiles.
$58 ⚠
Post-Purchase (6 emails)
0.8% click. Emails 3 & 5 have 0% clicks, just generate unsubs.
$456 ⚠
38

Account Health Score: 38/100 - Needs Significant Work

Core flows are in place but the account suffers from severe list hygiene issues, extremely low click rates, missing critical flows, and a massive gap between total profiles (15,600+) and engaged subscribers (~1,000). The good news: the Welcome Flow is already a revenue engine, and there are multiple high-impact quick wins.

Total Profiles

15,615
Shopify Subscribers list alone

Engaged / Sendable

~1,100
Avg. campaign recipients (last 90 days)

Live Flows

9
+ 1 draft (Essential Flow Rec.)

Campaigns Sent (365d)

32
~2.7/month average cadence

Avg. Campaign Open Rate

51.2%
Good - above industry avg

Avg. Campaign Click Rate

0.6%
Very poor - industry avg is 2-3%

Campaign Revenue (365d)

$1,626
From 32 campaigns

Flow Revenue (365d)

$5,787
Flows outperform campaigns 3.5x
1. Flow Audit
FlowStatusTriggerStructureRevenueRecipientsOpenClickAssessment
Welcome | Email SignupsLiveAdded to List
E1→1d→E2→Branch→2d→E3
$2,07653636.1%10.1%#1 Revenue
Welcome | ShopifyLiveAdded to List
E1→1d→E2→2d→Branch→E3
$18194531.9%0.97%Low clicks
Browse AbandonmentLiveViewed Product
E1→1hr→E2→1d
$819~73027.2%2.4%Strong
Abandoned CheckoutLiveCheckout Started
E1→40m→E2→6hr→3d→E3
$791~3,0004.3%0.4%36% bounce
Post PurchaseLivePlaced Order
E1→10d→E2→10d→E3-6
$4561,53128.7%0.8%Too many
Customer WinbackLivePlaced Order
E1→15d→E2→75d→x3
$585,9343.5%0.08%Dead profiles
VIP CustomersLiveAdded to List
Tag→E1-3
$0622%5.6%6 recipients
Checkout SMSLiveMetric
2hr→SMS
$9933-27.3%Good CTR
Welcome SMSLiveAdded to List
S1→1d→Branch→S2
$1,253437-25.9%#2 Revenue
Essential Flow Rec.DraftUnconfigured-$00--Never set up
2. List Health & Hygiene

The Core Issue

93% of Shopify Subscribers are likely unengaged

Shopify Subscribers has 15,615 profiles, but campaigns only reach ~1,000-1,300. The Winback flow sends to 5,934 profiles at 3.5% open rate. Abandoned Checkout has a 36% bounce rate.

Deliverability Risk

Bounce Rate RiskHIGH
List QualityPOOR
Engagement SegmentationPARTIAL
Sunset StrategyNOT ACTIVE
ListProfilesCreatedOpt-InHealthRecommendation
Shopify Subscribers15,615Apr 2021Single
Critical
Full cleanse needed. Suppress 180d+ non-openers.
Newsletter1,588Mar 2021Single
Fair
Run re-engagement, suppress non-responders.
Email Opt-In808Jul 2024Single
Good
Primary list. Keep clean.
SMS Opt-In668Jul 2024Single
Good
Healthy. SMS welcome driving $1,253.
Flyout B2G157Jun 2023Double
Stale
Merge or archive.
Desktop Signup Email25May 2023Double
Broken?
25 in 2+ years. Form likely broken.
Desktop Signup SMS16May 2023Double
Broken?
Same issue as above.
BF Email/SMS 20249Nov 2024Double
Stale
Seasonal lists. Archive.
Sunset List0Sep 2025Double
Empty
Created, never populated. Must activate.
3. Campaign Performance (365 Days)

Top Revenue Campaigns

CampaignDateRecipientsOpenClickCTORevenue
Made to Work | 11.24.25Nov 2431660.8%0.6%1.0%$555
BF Sale Reminder | 11.30.25Nov 303,30222.0%0.3%1.5%$319
Free 2-Day Ship | 12.19.25Dec 191,22840.0%0.2%0.4%$151
BF Announcement | 11.28.25Nov 2899053.3%1.1%2.1%$135
Cyber Monday | 12.1.25Dec 196041.8%0.5%1.3%$105
BFCM Early Access | 11.26.25Nov 2699955.1%1.4%2.6%$81

Key Findings

  • ✗22 of 32 campaigns = $0 revenue
  • ✗Click rate 0.6% (industry: 2-3%)
  • ⚠BFCM was the only revenue period
  • ✓Open rates healthy (40-65%)
  • ✗No A/B testing on campaigns

Cadence Gap

BFCM Nov-Dec 202521 sends
Jan-Feb 20267 sends
Mar-Oct 20254 sends

7-month gap = massive missed revenue.

4. Flow Revenue Breakdown

Welcome Email

$2,076
35.8% of flow revenue
Email 1$2,058
Email 2-3$18

10.1% click rate. Split test this.

SMS Welcome

$1,253
21.6% of flow revenue
SMS 1$1,231
SMS 2$22

25.9% click rate. SMS is strong.

Browse Abandonment

$819
14.1% of flow revenue
Email 1$435
Email 2$384

Add Email 3 with incentive.

Abandoned Checkout

$791
36% bounce on E1. Fix immediately.

Post Purchase

$456
6 emails too many. Consolidate to 4.

All Other

$392
Winback $58 | SMS $99 | Shopify $181 | VIP $0
5. Marketplace Profile Analysis
⚠
45.4% of profiles are junk marketplace accounts.

25,352 of 55,838 total Klaviyo profiles come from TikTok Shop, spam bots, eBay/Amazon connectors, and other non-customer sources. These profiles cannot be emailed, inflate your Klaviyo bill, and drag down deliverability metrics.

Profile Composition

45%
Junk
Marketplace/Bot25,352
No Marketing Consent12,078
Emailable18,408

Junk Profile Breakdown

TikTok Shop13,114
@scs.tiktokw.us & @chat-seller-us.tiktok.com
SaveCoupon.shop (Spam Bot)11,745
Fakemail.com357
Disposable/fake email addresses
Codisto (eBay/Amazon)115
bounce-o*@mail.codisto.com relay emails
Google Shopping21
@shopping.google.com

Current Profile Count

55,838
Paying for 50K-75K tier

After Junk Removal

30,486
Drops to 25K-30K tier

Truly Emailable

18,408
Profiles that accept marketing
~$500/mo Savings
Reduced Klaviyo billing by removing 25,352 junk profiles
Current bill: ~$1,100/mo (50K-75K tier)
After cleanup: ~$600/mo (20-25K tier)
★ Grandfathered Pricing Preserved — ShadyVEU is on a legacy Klaviyo plan. We recommend downgrading only to the 20-25K tier to preserve special pricing while still saving ~$500/mo. As email revenue grows, we’ll naturally grow into this tier.
6. Welcome Discount Cohort Analysis

LTV analysis of 20,000 orders across three customer cohorts. Used to inform welcome flow strategy, discount depth, and retention targeting.

Welcome Discount Customers

926
Used FB10, NEWVEU, SMS20, etc. on first order
AOV$34.66
Top codeFB10 (508)

No Discount Customers

8,774
Purchased without any discount code
AOV$32.62
Largest segment49% of customers

Marketplace Customers

7,970
“Seller discount” — TikTok, Amazon, etc.
AOV$25.15
Not emailableCannot retain

LTV by Cohort Window

WindowWelcome DiscountNo DiscountMarketplace
Avg LTVOrdersRepeat %Avg LTVOrdersRepeat %Avg LTVOrdersRepeat %
60 days$36.111.03.8%$33.821.03.6%$26.331.03.3%
90 days$35.891.14.2%$33.751.04.0%$26.501.04.0%
180 days$35.581.15.1%$33.211.14.7%$27.061.15.1%
365 days$34.981.15.5%$32.971.15.5%$28.661.15.3%

Key Takeaways for Welcome Flow

  • ✓Welcome discount customers have 6-7% higher LTV ($34.98 vs $32.97 at 365d)
  • ✓Higher AOV ($34.66 vs $32.62) — discount drives larger basket size
  • ✓Repeat rate is comparable (~5.5%) — discounts don’t create “discount addicts”
  • ✗Overall repeat rate is low (5.5%) — huge retention opportunity
  • ✗Marketplace AOV 27% lower ($25.15) with zero email retention path

Welcome Flow Recommendations

  • ✓Keep the welcome discount — data proves higher LTV, not cannibalization
  • ✓A/B test: 10% off vs Free Shipping + 10% to find AOV sweet spot
  • ✓Add post-purchase nurture to push repeat rate from 5.5% → 15%+
  • ✓Build 60-day re-engagement trigger — LTV plateaus after 60d without intervention
  • ✓Segment marketplace buyers out of all email flows entirely
7. Content Strategy & Sub-Niche Categories

Educational content reduces discount dependency and builds brand authority. All creative assets ready via Jammin Media partnership.

Polarization & Lens Tech

How polarization works, UV400 vs standard, lens color guide for activities (driving, fishing, snow). Turn product specs into engaging stories.

High engagement potential

Face Shape & Fit Guide

Match frame styles to face shapes. Interactive quiz potential. Cross-sell between product lines. Reduces returns.

Drives cross-sell

Lifestyle & Activity

Best sunglasses for: hiking, driving, beach, kids sports, running. Seasonal content tied to activities.

Seasonal hooks

Care & Maintenance

How to clean lenses properly, storage tips, scratch prevention. Builds trust, extends product life, opens accessory cross-sell.

Post-purchase flow

Eye Health & Protection

Blue light, UV damage stats, kids’ eye development. Medical-grade credibility. Strong for the ShadyVEU Kids line.

Authority building

Behind the Brand

Founder story, design process, community spotlights, ambassador features. Humanizes the brand, builds loyalty.

Retention driver
Jammin Media Content Partnership

All photo, video, and creative assets for these campaigns are ready to deploy from the existing Jammin Media library. No additional content production needed — we build the emails, write the copy, and leverage what’s already been created.

8. Why Scaled Retainer Works

Aligned Incentives

01 We only win when you win. Our fee scales with your revenue. The better we perform, the more we both make.
02 Perfect send frequency. Rev share incentivizes us to find the exact right cadence — too many emails = unsubscribes that hurt our revenue too.
03 Quality over quantity. We’re incentivized to send emails people actually want to open and buy from, not just blast volume.
04 Long-term thinking. We protect your list health because a burned list means less revenue for both of us.

Automated Reporting & Transparency

✓ Real-time KPI dashboard — you see exactly what we see, at any time
✓ Automated notifications — get alerted on revenue milestones, deliverability changes, and campaign performance even if you never log in
✓ Monthly performance reports — revenue attribution, flow performance, list growth, A/B test results
✓ Full Klaviyo access — your account, your data, your customers. We never hold anything hostage.

Our results are always visible. Our incentives are always aligned.

We’re incentivized to make the results look good at any time — because our revenue depends on it.

9. Top Opportunities

#1 Fix Abandoned Checkout Bounce (36%)

4,705 recipients, 1,702 bounced. Destroying sender reputation. Add email validation filter, clean suppression list.

Impact: Immediately improve inbox placement across all sends.

#2 Purge 25,352 Marketplace & Bot Profiles

45% of the account is TikTok Shop (13K), spam bots (12K), fakemail (357), and marketplace connectors (136). None are emailable. Removing them saves ~$500/mo on Klaviyo billing alone.

Impact: ~$6,000/yr savings + better deliverability metrics + accurate reporting.

#3 Fix Campaign Click Rates (0.6%)

People open but don't click. Stronger CTAs, compelling offers, better design needed.

Impact: Doubling CTR could double campaign revenue to $3,200+.

#4 Add Missing Flows

Back-in-Stock, Cross-Sell, Review Request, Price Drop, Birthday, Sunset. Each adds $500-2,000/yr.

Impact: 4-5 new flows = $2,000-8,000 additional annual revenue.

#5 Welcome Flow A/B Test

#1 revenue driver. Test Free Shipping + 10% Off vs current. 20-50% lift potential.

Impact: $400-$1,000+ additional revenue from one flow.

#6 Fill the 7-Month Campaign Gap

Need 2-3x/week cadence. Content calendar with product, social proof, educational, and promo.

Impact: Could 4x campaign revenue.

#7-10: Clean lists, streamline post-purchase, fix VIP, expand SMS

Archive stale lists, reduce post-purchase from 6 to 4 emails, fix VIP trigger, add SMS to checkout abandonment.

10. Revenue Projection

Current (Annual)

$7,413
$5,787 flows + $1,626 campaigns

90 Days

$25,000+
List cleanup + flow fixes + campaigns

12 Months

$85,000+
All flows + 3x/week + clean list
90-Day Guarantee: We beat these numbers or refund the $5,000 setup fee.

Investment & Signup

Growth partnership proposal for ShadyVEU

Prepared for: ShadyVEU March 2026 Current: $7,413/yr

Partnership Structure

One-time setup to unlock your email channel, plus ongoing performance-based management

Initial Setup

$5,000
One-time investment
  • Full account audit & deliverability repair
  • Remove 25,352 junk profiles (save ~$500/mo on Klaviyo)
  • Fix abandoned checkout bounce rate (36%)
  • Activate sunset / re-engagement flow
  • Welcome flow A/B split test setup
  • Build 4-5 new revenue flows
  • Post-purchase optimization (6 → 4 emails)
  • VIP flow rebuild & trigger fix
  • Campaign template redesign
  • Engagement segmentation setup
  • Fix broken signup forms
Performance-Based

Ongoing Management

$1K–$15K
Monthly retainer scaled to your revenue
  • $1,000/mo floor → $15,000/mo cap
  • Fee scales with attributed revenue (see calculator)
  • Effective rate drops from 20% → 15% as you grow
  • 2-3 campaigns per week
  • Ongoing flow optimization & A/B testing
  • List health monitoring & hygiene
  • Seasonal strategy (BFCM, holidays)
  • Monthly performance reporting
  • SMS strategy & execution
90-Day Performance Guarantee
Beat your current numbers or get your $5,000 back. Period.
If we don’t outperform your current email revenue benchmarks within 90 days of setup, we’ll refund the entire $5,000 setup fee. No questions asked. We’re that confident in what we see in this account.
Current: $7,413/yr email revenue
Target: Beat annualized run rate by Day 90
Risk: Zero — full refund if we miss
What the $5,000 Setup Covers

Week 1: Emergency Repairs

Remove 25,352 TikTok/bot/marketplace profiles (save ~$500/mo). Fix 36% bounce rate. Activate sunset flow. Archive stale lists.

Deliverability

Week 2: Welcome Flow Split Test

A/B test on #1 revenue flow. Current offer vs Free Shipping + 10% with urgency. Revenue-per-recipient winning metric.

Revenue Optimization

Week 2-3: New Flow Build-Out

Back-in-Stock, Cross-Sell, Review Request, Price Drop. Streamline Post-Purchase. Rebuild VIP flow.

New Revenue

Week 3-4: Campaign Infrastructure

Redesign templates. Set up engagement segments. Build content calendar. Launch first optimized campaigns.

Campaigns
Projected Revenue Growth

Based on current data, industry benchmarks, and the specific optimizations being implemented.

Current
$7.4K
$7,413
Month 1
$12K
$12,000
Month 3
$25K
$25,000
Month 6
$42K
$42,000
Month 9
$60K
$60,000
Month 12
$85K
$85,000
Retainer Calculator

Drag to see how your monthly fee scales with revenue. The more you grow, the lower your effective rate.

$5K/mo$15K$35K$65K$100K/mo
Monthly Revenue
$25,000
Your Retainer
$4,274
You Keep
$20,726
Effective Rate
17.1%

Revenue Split

ShadyVEU: $20,726
IO: $4,274

Fee Curve — Rewards Growth

$5K/mo rev → $1K fee (20%) $100K/mo rev → $15K fee (15%)

ROI on $5,000 Setup

3.9x

At $25,000/mo email revenue, ShadyVEU keeps $20,726/mo — a 3.9x return on the $5,000 setup fee in month one alone.

Month-by-Month Breakdown
MonthPhaseRevenueRetainerEff. RateYou KeepMilestones
Month 0Setup----$5,000Account repair, flows built
Month 1Ramp$1,000$1,000Floor$0Flows live, first campaigns
Month 2Ramp$1,800$1,000Floor$800Split test results, 2x/wk
Month 3Growth$2,500$1,000Floor$1,500All flows optimized, 3x/wk
Month 4Growth$3,200$1,000Floor$2,200Setup break-even
Month 5-6Growth$5,000/mo$1,000/mo20%$4,000/moCross-sell & review flows
Month 7-9Scale$8,000/mo$1,524/mo19%$6,476/moPre-BFCM list building
Month 10-12Scale$15,000/mo$2,688/mo17.9%$12,312/moBFCM peak season
Year 1$82,600$17,236~19%$65,364After $5K setup
Note: Conservative projections based on current account data and comparable DTC eyewear brands. BFCM alone generated ~$1,500 unoptimized — with strategy, BFCM 2026 could generate $8,000-15,000.
Current vs. Optimized
MetricNow90 Days12 Months
Engaged Profiles~1,100~1,500~3,000+
Campaign Frequency2.7/mo8-10/mo10-12/mo
Campaign Click Rate0.6%1.5-2.0%2.5-3.5%
Active Flows913-1415+
Checkout Bounce Rate36%<2%<1%
Email % of Revenue3-5%~15%25-35%
Annual Email Revenue$7,413$25,000+$85,000+
Get Started

Start Your Email Growth

One-time setup + ongoing performance partnership

Due Today
$5,000
One-time setup fee. Full account overhaul begins immediately. All flows, fixes, and optimizations delivered within 4 weeks.
Starts Month 1
Ongoing Monthly
$1K–$15K
Scaled retainer based on attributed revenue. Starts at $1,000/mo, caps at $15,000/mo. Rate drops as you grow (20% → 15%). Cancel anytime after 90 days.
90-Day Performance Guarantee — Beat your current numbers or full $5,000 refund
Secured with Stripe. 256-bit SSL encryption.
Terms: $5,000 setup fee is backed by our 90-day performance guarantee — if we don’t beat your current email revenue benchmarks by Day 90, we refund the full $5,000. Monthly retainer scales with attributed revenue: $1,000/mo floor, $15,000/mo cap, exponential curve in between. Effective rate decreases from 20% to 15% as revenue grows. Billed on the 1st based on prior month’s Klaviyo-attributed revenue. Cancel with 30 days notice after the 90-day guarantee period.
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Data via Klaviyo API  |  Revenue = Shopify Placed Order attribution (365d)